There are so many owners that fail to sell their property and expire from the market every month. When I look at these homes that failed to sell, I find something in common amongst all of them, A Poor Marketing Plan.
Check out my little list of Marketing Strategies that work in any real estate market. If you're thinking about selling, then we really should talk about how I can put these strategies to work for you and chat about what you can expect from the market place.
This doesn't mean you need to sell your home at a lower price or give your home way. Pricing is a very important factor to marketing your home properly. We need to make sure your home is priced based on market value. We'll review the comparable sales, the active listings and look at the reasons other homes like yours failed to sale. Don't just pick a price out of the air, be strategic. Give me a call, and I can pinpoint a price that will get your home sold as well as protect your equity through the process.
You have heard of real estate brokers that list a property and then forget about it, right? This is a very big problem in the industry. It's also a problem that can be very costly if you fall into the trap of using just anyone to help you sell your home. We need buyers and the best way to attract them to your home is to make sure we expose your property to the biggest database possible. The internet allows us to reach a wide audience and our current methods of internet marketing are bringing a lot of interest to our listings. When you work with me, you'll know my marketing covers not only the MLS, but social media, print ads, etc.
The MLS is one of the biggest under utilized tools that exist in the real estate industry today. There are so many real estate brokers in the MLS that review the listings as the hit the market each day. I promote to the agents in the MLS and this gives you the extra exposure needed in order to find a qualified buyer. Way too many real estate agents list your property, place it on the MLS and wait for someone to call. This will not work... we need to list the property, promote it to the brokers in the MLS and keep working it until we fid the qualified buyer.
4. Update Often
I make changes to the MLS listing often. Remember, the real estate brokers that review the MLS daily and pay attention to any changes that have occurred to the current inventory. If we change the price or the remarks every so often, then you will show up on the MLS Hot Sheet. You want to show up on this list as often as possible. I will guide you through this process and make sure the proper changes are made at the right time.
5. Work Past Databases
Over the years, we collect the names, numbers and email addresses of buyers who were once looking yet decided to hold off their search until more inventory comes onto the market. We are able to collect hundreds if not thousands of names like this. This has proven to be a great resource for immediate sales. I will make sure that we promote your new listing to these old leads.